Salesforce Certified Marketing Cloud Next Consultant : MC-Con-201

  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:
SectionWeightObjectives
Topic 1: Consent13%- Consent banners
  • 1. Configuring consent banners on marketing landing pages and external pages
    - Platform consent objects
    • 1. Purpose and relationships of consent objects
      - Consent management concepts
      • 1. Role of consent in customer engagement and compliance
        - Consent record management
        • 1. Creating, managing, and updating consent records
          Topic 2: Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
          • 1. Audience segmentation, activation, and content personalization
            • 2. Actionable Lists
              • 3. CRM objects and records
                - Identity Resolution
                • 1. Configuring Identity Resolution
                  • 2. Linking multiple data sources into a unified profile
                    - Data 360 consumption and entitlements
                    • 1. Consumption-based entitlements
                      • 2. Impact of marketing automation design decisions on platform consumption and usage
                        - Data 360 data object concepts
                        • 1. Connecting, harmonizing, unifying, and activating customer data
                          • 2. Audience segmentation and content personalization
                            Topic 3: Agentforce & AI Innovation11%- Conversational messaging
                            • 1. Customer engagement and response handling
                              • 2. Ongoing interactions across messaging channels
                                - Marketing agents
                                • 1. Audience segmentation
                                  • 2. Content generation
                                    • 3. Campaign creation
                                      - Predictive AI
                                      • 1. Selecting appropriate predictive AI features
                                        Topic 4: Analytics & Performance Insights8%- Reporting and analytics
                                        • 1. Selecting pre-built dashboards for reporting requirements
                                          - Marketing insights
                                          • 1. Surfacing marketing data and insights across the Salesforce platform
                                            Topic 5: Platform Setup & Governance13%- Domain authentication and authorization
                                            • 1. Domain authorization for branded, authenticated email delivery
                                              • 2. Self-service domain authentication
                                                - Business Units and governance
                                                • 1. Business Unit requirements
                                                  • 2. Content and user governance using roles and Enhanced CMS Workspaces
                                                    - Marketing Cloud Next environment setup
                                                    • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                      Topic 6: Campaign Design, Flow Orchestration & Content30%- Messaging data sources
                                                      • 1. Selecting appropriate data sources for personalized customer data
                                                        - Activation templates
                                                        • 1. Selecting appropriate contact point values
                                                          • 2. Configuring activation templates
                                                            - Personalization
                                                            • 1. Handlebars
                                                              • 2. AMPscript
                                                                • 3. Merge fields
                                                                  • 4. Repeaters
                                                                    • 5. Content variations
                                                                      - Landing pages
                                                                      • 1. Components and configuration required to build landing pages
                                                                        - Flow orchestration
                                                                        • 1. Flow types
                                                                          • 2. Trigger conditions
                                                                            • 3. Flow elements and logic for business processes and messaging
                                                                              • 4. Flow configuration settings

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